The Marilyn Lair Team of Keller Williams Realty Presents New Home Buyer Search Tools!

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Our Team

Many of you have read the little book Who Moved My Cheese by Dr. Spencer Johnson.  This is the story of change.  Change in the way we do business, changes in the way we search for jobs, and change in the way we even search for relationships.

The Big Question

The question our team searched for was
How do we find these buyers while they’re still searching on the internet?

The market was telling us that 50% of our buyers coming into the Dallas, Texas area are coming here from some other location because we have jobs here!
We realized that the buyers could search the internet and look at our properties, but we as realtors had no way of getting in touch with them.

How Could We Solve This Challenge?

We found a company that could put our team in touch with buyers who were looking at properties, surfing the internet…and we bought the local rights to this software and developed a new, what we call, on site Buyer Concierge Service to help buyers search homes, areas, prices, and so forth.

How The Buyer Concierge Service Works

Let’s let Kim and Cynthia Pierce, our Inside Sales Associate, demonstrate this service and what a benefit it is to our sellers and buyers.

If you’re living in California and your company is thinking about moving to Frisco, you might Google “Frisco homes for sell.”  Then we have a buyer website provided to them where they can look at properties.  After looking at two homes, they must register their name, phone number and e-mail.  Then they can look at all the homes in the multi-listing system.

At this time we have about 951 leads that have come into our system.  In fact, we’ve got about 22 leads that have come in just the past 24 hours!

Each time a buyer lead comes into our system, Cynthia, our ISA, calls them immediately and try to speak with them first hand.  She also e-mails them and welcomes them to our site.

The first priority is to try to get the information of what they are actually looking for so that Cynthia can set them up on e-mail alerts showing them and sending them properties of what they are looking for.

The Benefit To Sellers

Let’s say you, as a seller, have your home listed with the Marilyn Lair Team.  We can look on this site and find which 10 or 20 buyers who are searching for a home like yours.

Look at this orange tab called BEST FITS.  This enables us to e-mail your listing to each of these 20 possible Best Fit buyers.

Let’s look at another great feature!  How do we find our buyers who are ready to buy?  Each day we look at our Opportunity Wall and this tells us which buyer has a high interest.  We can call them and set an appointment to show it to them.

Why Should I Choose The Marilyn Lair Team?

Let’s review these benefits!

1.) On Site Concierge Service for Buyers!

2.) Matching Our Sellers’ Home With Any Of the 900 Buyers In Our Database!

3.) Opportunity Wall to show us who are the hottest buyers today!

We would like to demonstrate these new and aggressive tools to each of you!

Please call Marilyn Lair or Kim Lair Goss at 972-624-1000 today!