The Marilyn Lair Team of Keller Williams Realty Presents New Home Buyer Search Tools!

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Our Team

Many of you have read the little book Who Moved My Cheese by Dr. Spencer Johnson.  This is the story of change.  Change in the way we do business, changes in the way we search for jobs, and change in the way we even search for relationships.

The Big Question

The question our team searched for was
How do we find these buyers while they’re still searching on the internet?

The market was telling us that 50% of our buyers coming into the Dallas, Texas area are coming here from some other location because we have jobs here!
We realized that the buyers could search the internet and look at our properties, but we as realtors had no way of getting in touch with them.

How Could We Solve This Challenge?

We found a company that could put our team in touch with buyers who were looking at properties, surfing the internet…and we bought the local rights to this software and developed a new, what we call, on site Buyer Concierge Service to help buyers search homes, areas, prices, and so forth.

How The Buyer Concierge Service Works

Let’s let Kim and Cynthia Pierce, our Inside Sales Associate, demonstrate this service and what a benefit it is to our sellers and buyers.

If you’re living in California and your company is thinking about moving to Frisco, you might Google “Frisco homes for sell.”  Then we have a buyer website provided to them where they can look at properties.  After looking at two homes, they must register their name, phone number and e-mail.  Then they can look at all the homes in the multi-listing system.

At this time we have about 951 leads that have come into our system.  In fact, we’ve got about 22 leads that have come in just the past 24 hours!

Each time a buyer lead comes into our system, Cynthia, our ISA, calls them immediately and try to speak with them first hand.  She also e-mails them and welcomes them to our site.

The first priority is to try to get the information of what they are actually looking for so that Cynthia can set them up on e-mail alerts showing them and sending them properties of what they are looking for.

The Benefit To Sellers

Let’s say you, as a seller, have your home listed with the Marilyn Lair Team.  We can look on this site and find which 10 or 20 buyers who are searching for a home like yours.

Look at this orange tab called BEST FITS.  This enables us to e-mail your listing to each of these 20 possible Best Fit buyers.

Let’s look at another great feature!  How do we find our buyers who are ready to buy?  Each day we look at our Opportunity Wall and this tells us which buyer has a high interest.  We can call them and set an appointment to show it to them.

Why Should I Choose The Marilyn Lair Team?

Let’s review these benefits!

1.) On Site Concierge Service for Buyers!

2.) Matching Our Sellers’ Home With Any Of the 900 Buyers In Our Database!

3.) Opportunity Wall to show us who are the hottest buyers today!

We would like to demonstrate these new and aggressive tools to each of you!

Please call Marilyn Lair or Kim Lair Goss at 972-624-1000 today!

The Marilyn Lair Team’s Exclusive Home Buyer Concierge Service

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With the advent of the Internet, the entire home buying process has changed. People seeking a home can now obtain pretty much any information online – short of the data that is transaction specific and unpublished. Unlike just a few short years ago when everything had to be channeled through a real estate agent, most homebuyers conduct 90% of their search online before even approaching an agent.

But there are still things that homebuyers need help with. And despite the ease and convenience of online searching, nothing surpasses the unmistakable service that comes with the one-on-one service of a concierge.

To share just a glimpse of what we do, when you do a Google search online for homes in our area you will likely land on our homepage www.dallashomefindersite.com where you will enjoy access to the entire MLS. Regardless of neighborhood, price point, amenities or style of home – you will find what you are looking for if it is a home available in our marketplace.

But we don’t stop there. Where most typical websites provide access to the MLS, we go the extra mile and we capture all buyers’ email and phone numbers to help them pinpoint searches to suit their exact needs. We help them home in on what they want, weed out their must-haves and would-loves and also identify potential deal breakers.

We don’t stop until you have the keys to your perfect home in your hands.~

If you would like to learn more about our unique, hands-on and completely customized buyer concierge service – we invite you to call or email us today! We would be happy to get to work on all your real estate needs!

Getting Your Home SOLD with Our Certified Property Program

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Long gone are the days where sticking a “For Sale” sign in your yard will get your home sold. In this competitive real estate market, sellers need an aggressive marketing plan. But sometimes, an aggressive marketing strategy may not separate you from the competition as much as you would like. That’s where the Certified Property Program comes in to play. The Certified Property Program is a three-step program designed to make your home desirable to the pickiest buyer.

Step One: Order an Appraisal

Our Certified Property Program is all about showing the buyer that you are prepared and forthcoming when it comes to selling your property. That’s why the first step of the program is to hire a certified appraiser to determine the value of your home. By hiring an appraiser to evaluate your home, you show buyers that the asking price for your home is fair and you are able to generate offers closer to that asking price.

Step Two: Pre-Inspection of Home

The second step of the Certified Property Program is to order a pre-inspection of your home. A home pre-inspection consists of a professional assessing the property and compiling a report of any items that need repair (usually minor). Once the seller has this list of repairs, it is prudent that they be fixed immediately, so the selling process can get underway. By preemptively identifying and repairing any potential obstacles that may interrupt the closing process, you are giving the buyer a great deal of peace of mind.

Step Three: One-Year Residential Warranty

The third, and final, step of the Certified Property Program is to provide the buyer with a one-year residential warranty. This will guarantee to the buyer that, if anything goes wrong in their first year of home ownership, they will only be covered for a $60 deductible. Talk about a selling point! This warranty can nudge an apprehensive buyer off the fence and into your home.

Seller Benefits

Now, you may be thinking “What are the benefits for me, the seller?” By following our Certified Property Program, you are establishing a great foundation of trust between you and any potential buyer. This three-step plan will get more showings of your house and any prospective buyer will know that there will be no surprises down the road and it will get you offers closer to your asking price.
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If you or someone you know is selling their home and would benefit from using our Certified Property Program, please contact us right away at (972)624-1000 and we will get that “SOLD” sign in your front lawn!